Better than an ice cream franchise?

Is Rita’s Italian ice and frozen custard business a better opportunity than an ice cream franchise?

We think so, and here are 3 reasons why

If you’ve been exploring the frozen desserts franchise industry, you have surely considered ice cream, and why not? Ice cream comes in every imaginable flavor, and most people love it. From Baskin-Robbins to Ben & Jerry’s, there’s a lot of ice cream out there – and that means a lot of competition in the ice cream franchise space.

But how much competition is there for a franchise that sells frozen custard and Italian ice? The answer is, we cannot come up with one. That’s what makes Rita’s Italian Ice such an interesting proposition. What we offer is so unique in the frozen desserts marketplace that we really stand out to consumers. And that’s great news for franchise investors.

3 reasons to own a Rita’s franchise

  1. Our business model is simple to run. Rita’s carries two core products: frozen custard, which is like a smoother, creamier cousin of soft-serve ice cream, and Italian ice, which is like an upscale slushy made with real fruit. We make them fresh in every store, every day, and everything on our menu is made from a combination of our custards and ices. Our simple combinations allow you to focus more on developing your team and growing your business.
  2. We’re socially conscious, too. We commit to giving back to the communities that support us. Sometimes that means contributing giveaways and rewards cards to local causes. Sometimes it means sponsoring a youth sports team. And as a brand, we’ve helped raise over $5 million to help find a cure for childhood cancer through our longstanding partnership with the nonprofit group Alex’s Lemonade Stand Foundation.
  3. Flexible service models let you grow quickly. We offer three basic footprints for your Rita’s franchise – a walk-up model, a walk-in model and a non-traditional model for special venue operations. In addition to our three basic service models, Rita’s offers a mobile unit opportunity to grow your business outside your four walls. Within these service models, it’s likely you will find an affordable way to get into our business and grow at your own pace. Like many of our multi-unit owners, you may ultimately decide to invest in a variety of different service models depending on what level of success you intend to master with the Rita’s brand.

Rita’s is growing

We’re the largest Italian ice concept in the world, with over 600 locations in the U.S. alone, and we’ve set our sights on expanding into new territories this year. Costs will vary depending on a variety of factors, but the initial investment for a standard shop ranges from $150,500 to $440,900, according to our current Franchise Disclosure Document.

Do you qualify?

Foodservice experience is preferred but not required. Financially, we require candidates to have a minimum of $100,000 in liquid assets and a net worth of at least $300,000.

Find out more

For a detailed financial picture, fill out the form on this page to access our proprietary Franchise Information Center. We invite you to continue exploring our research pages and learn more about this opportunity to own something unique in the frozen desserts franchise space.

Find out more about our franchise opportunities 

To learn more about the Rita’s franchise opportunity, fill out the form on this page to access our Franchise Information Center, where you can find detailed financial results, startup costs and more.


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