Rita’s CEO goes Undercover
Get a look at the inner workings of a top dessert franchise with CEO Linda Chadwick on UNDERCOVER BOSS
This past January, after Rita’s Italian Ice & Frozen Custard CEO Linda Chadwick appeared on an episode of CBS’s award-winning series UNDERCOVER BOSS, millions of people got to learn about our incredible business and see firsthand how our Franchise Owners inspire our guests every day.
Donning an “earthy, Bohemian” disguise that included lots of beaded bracelets, big glasses and a brown frizzy wig, Linda became “Marcy Morgan” and set out to see how our franchisees were implementing her new initiatives.
A unique perspective and opportunity to learn
During her stint as “Marcy” working undercover at three Rita’s locations across the country, Linda was able to get a first-hand, behind-the-counter view into how these Rita’s shops were operating and learn more about the people running the businesses.
“Being offered a once-in-a-lifetime experience like this, you want to make the most of it.” – Linda Chadwick, CEO
Her undercover adventure embedded her in the everyday life of a franchisee. In the episode you’ll see some inspiring franchise stories and see her working alongside:
Hezrron Gonzales in Tom’s River, New Jersey
After moving from the Philippines, Hezrron worked at a Rita’s for ten years before saving up enough money to buy his own location and a mobile unit allowing him to cater events outside of his shop.Stefani Nieves in Holland, Michigan
A working mom whose shop included the drive-thru system being offered to Rita’s franchisees to help increase revenue.Chip Byers and Andrew Collins in Lake Buena Vista, Florida
They are committed to hiring Treat Team members with disabilities and autism.
Learning from our franchisees – both the good and the bad – is paramount to the success of Rita’s Italian Ice as one of the nation’s premier QSR Ice cream franchise opportunities. The experience was both enlightening and extremely helpful for the featured Franchisees AND our CEO.
“Going undercover showed me our franchisees are really engaged, want to run their shops effectively and are passionate about ‘serving up happiness’ to guests. We plan to apply the lessons to find more ways to help franchisees uphold brand standards, run successful shops and create a stronger bond with their local communities.” – Linda Chadwick, CEO
Want to see more? Head to CBS.com to watch the full episode or stream on demand on Paramount+.
Learn even more about Linda Chadwick on Undercover Boss in QSR Magazine.
See for yourself, what makes owning a Rita’s the ideal frozen treat franchise
After our recent appearance on CBS’s Emmy Award winning original series UNDERCOVER BOSS, interest in Rita’s has never been higher. That makes now the best time to consider adding Rita’s to your portfolio. We’re a proud lifestyle brand with 470 franchisees operating nearly 600 units nationwide and the perfect franchise to own if you’re looking for:
Simple operations
Minimal staff, low food costs and simple preparation make us incredibly efficient.A uniquely different product
Customers are craving new choices which Italian Ice and delicious Custards deliver. That’s our unique advantage.Unmatched corporate support
We’re led by business savvy individuals who won’t leave you in the dark. And it’s all backed up with incredible training and never-ending support.A treat with history
We’ve been serving up smiles for over 40 years and we’re still making guests happy today.
What could be better than that? We have immediate growth markets near you – contact us today to capitalize on the demand in your market