We've been undercover

Rita’s CEO goes Undercover


Get a look at the inner workings of a top dessert franchise with CEO Linda Chadwick on UNDERCOVER BOSS

We've been Undercover on Undercover Boss

This past January, after Rita’s Italian Ice & Frozen Custard CEO Linda Chadwick appeared on an episode of CBS’s award-winning series UNDERCOVER BOSS, millions of people got to learn about our incredible business and see firsthand how our Franchise Owners inspire our guests every day.

Linda before and after

Donning an “earthy, Bohemian” disguise that included lots of beaded bracelets, big glasses and a brown frizzy wig, Linda became “Marcy Morgan” and set out to see how our franchisees were implementing her new initiatives.

A unique perspective and opportunity to learn

During her stint as “Marcy” working undercover at three Rita’s locations across the country, Linda was able to get a first-hand, behind-the-counter view into how these Rita’s shops were operating and learn more about the people running the businesses.

Being offered a once-in-a-lifetime experience like this, you want to make the most of it.” – Linda Chadwick, CEO

Her undercover adventure embedded her in the everyday life of a franchisee. In the episode you’ll see some inspiring franchise stories and see her working alongside:

  • Hezrron Gonzales in Tom’s River, New Jersey

    After moving from the Philippines, Hezrron worked at a Rita’s for ten years before saving up enough money to buy his own location and a mobile unit allowing him to cater events outside of his shop.
  • Stefani Nieves in Holland, Michigan

    A working mom whose shop included the drive-thru system being offered to Rita’s franchisees to help increase revenue.
  • Chip Byers and Andrew Collins in Lake Buena Vista, Florida

    They are committed to hiring Treat Team members with disabilities and autism.

Learning from our franchisees – both the good and the bad – is paramount to the success of Rita’s Italian Ice as one of the nation’s premier QSR Ice cream franchise opportunities. The experience was both enlightening and extremely helpful for the featured Franchisees AND our CEO.

Going undercover showed me our franchisees are really engaged, want to run their shops effectively and are passionate about ‘serving up happiness’ to guests. We plan to apply the lessons to find more ways to help franchisees uphold brand standards, run successful shops and create a stronger bond with their local communities.” – Linda Chadwick, CEO

Want to see more? Head to CBS.com to watch the full episode or stream on demand on Paramount+.

Learn even more about Linda Chadwick on Undercover Boss in QSR Magazine.

See for yourself, what makes owning a Rita’s the ideal frozen treat franchise

After our recent appearance on CBS’s Emmy Award winning original series UNDERCOVER BOSS, interest in Rita’s has never been higher. That makes now the best time to consider adding Rita’s to your portfolio. We’re a proud lifestyle brand with 470 franchisees operating nearly 600 units nationwide and the perfect franchise to own if you’re looking for:

  • Simple operations

    Minimal staff, low food costs and simple preparation make us incredibly efficient.
  • A uniquely different product

    Customers are craving new choices which Italian Ice and delicious Custards deliver. That’s our unique advantage.
  • Unmatched corporate support

    We’re led by business savvy individuals who won’t leave you in the dark. And it’s all backed up with incredible training and never-ending support.
  • A treat with history

    We’ve been serving up smiles for over 40 years and we’re still making guests happy today.

What could be better than that? We have immediate growth markets near you – contact us today to capitalize on the demand in your market

Want to learn even more? Take a look at Rita’s in the news:

Franchise Times

If you are interested in owning a Rita’s Italian Ice & Frozen Custard and joining our team of passionate owners, fill out the form below to download our Franchise Report and speak with our Franchise Development team.

This information is not intended as an offer to sell a franchise. We will not offer you a franchise until we have complied with disclosure and registration requirements in your jurisdiction. Contact Rita’s Franchise Company, LLC, located at 1210 Northbrook Drive, Suite 310, Trevose, PA 19053 to request a copy of our Franchise Disclosure Document (FDD). RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law.