Not one to rest on its laurels, Rita’s Italian Ice & Frozen Custard took its 35-year iconic brand to the next level—with innovative moves that gave Rita’s Franchise Owners even more to bank on, and so much more for customers to love.
In addition to adding more drive-thru options to walk-up locations, Rita’s CEO, Linda Chadwick, and her team developed the brand’s digital-first strategy and launched a new mobile application for customers. Among the app’s features are a digital loyalty rewards program and a location-finding capability, which provides directions, phone numbers, and the day’s flavors at local shops. Plus, the app provides insights into ad data that allows Rita’s to engage with guests on a more personal level. The bottom line: both initiatives are driving business—and making news—for Rita’s.
Check out an article in the September 30,, 2022 issue of Franchise Dictionary that speaks highly of this top frozen dessert franchise.