Rita’s new year will bring new growth, new advantages for franchisees

Our frozen dessert franchise has big plans in store for 2019 with new tech, new footprints and new ways to give franchise owners a competitive edge

Every new year brings with it new possibilities to be better, and we’ve set sights high at Rita’s Italian Ice. As we work toward strengthening our consumer value proposition and ways to increase our customer base, our frozen dessert franchise is launching new initiatives that are also focused on improving our bottom line.

President and CEO Linda Chadwick says Rita’s is looking to add up to 50 new locations in 2019 and broadening our presence in underdeveloped regions. “Some of the territories where we have an emphasis on growth include Texas, Florida, Louisiana, the Carolinas and of course New York, New Jersey and Virginia.”  

Rita’s is upgrading our consumer app and improving our digital presence, incorporating new marketing strategies to make the guest experience more user-friendly.

“We’re rolling out some new flavors and a new product line in 2019, and our focus is all about the family experience,” Chadwick says. “We have some really cool things coming up.”

A pregnant woman and her husband sit cross-legged on the grass with their toddler son between them, all sharing some frozen Rita’s treats.

Rita’s Italian Ice is renewing our focus in 2019 on creating a fun family experience, which will be the driving theme behind our marketing strategies.

Focus on the bottom line

With new leadership positions in franchise development, marketing, IT and overseeing our supply chain, Rita’s is working hard to engineer lower operating costs for our franchisees next year.

One of the exciting new initiatives Rita’s is rolling out in early 2019 is our On The Road mobile vans. A new vendor partnership will allow our franchisees to lease the vehicles with the option to purchase them when the lease expires.

“Once a franchisee gets a shop up and running, this is a great way to expand their footprint and get the Rita’s brand out there so that they can promote their store,” Chadwick says.

Other exciting developments for 2019:

We’ll be implementing mobile platform to boost catering revenue streams called Rita’s On The Road. The platform is designed to help guests more easily book Rita’s for their special events like weddings, bar mitzvahs and festivals.

LINDA CHADWICK

Rita’s will launch our first modular building in 2019, which will speed up the timeline for opening a new shop. The sleek design will have a smaller footprint that will lower overhead costs to help increase profit margins.

“We do really well in a small footprint, and we want to get back to these neighborhood shops, which is so true to how Rita’s was founded,” Chadwick says. “This will also make operations even simpler and more streamlined.

“With our new technology, our new mobile platforms and the smaller footprints with our modular building, this is really a great time to buy,” she says, “particularly for multi-unit investors. We’d love to talk to you about a three-pack or a five-pack.”

Learn more

If you’d like to learn more about the business opportunity with our frozen dessert franchise, fill out the form on this page to access our Franchise Information Center, where you can find detailed financial results, a breakdown of startup costs and in-depth Q&As with Rita’s franchisees. You can also find more information about our franchise by exploring our research pages.

Rita’s franchise review: Seizing the opportunity in Dallas

Dallas franchisee Sean Evans missed his favorite East Coast brand, so he decided to open up a few of his own in his new hometown.

Dallas has more sunny days than rainy and more hot days than cold. It’s the perfect place for Rita’s Italian Ice to have a large presence. But when Sean Evans and his wife moved from the East Coast to Dallas to be closer to family, he couldn’t help but notice: “Where in the world is Rita’s?”

Now, he and his business partner, a cousin, have signed on to open five shops, with the first location expected to open in early 2019. In this Rita’s franchise review, Evans shares his story.

What were you doing before Rita’s?

My background has been in retail management. I worked for Foot Locker for 20 years; two of those years I worked my way to store manager, and then eight, almost nine years as a manager. Then I spent 10 years as a district manager. So that’s where I kinda got my multi-unit management experience, so to speak. I covered the D.C., Maryland and northern Virginia areas for that company for 10 years, and then we moved to Texas in 2016 to be closer to family.

So, how did you learn about Rita’s?

Well, being from the East Coast/Mid-Atlantic states, Rita’s is a well-known brand there. So when I got here to Texas I just noticed I didn’t see Rita’s. I came home one day and I was talking to my wife and I said, “You know what I haven’t seen since we’ve been here for the last five months?” It was around springtime that it kind of hit me. I was like, “I want some Rita’s.” So we laughed about it and said, “It’d be nice to have one.” And we kind of went on with life.

About four months after that my uncle, who already lives here in Dallas, simply asked me a question. He just said, “Hey, if you weren’t doing what you’re doing, what would you want to do?” And I gave him my observation about Rita’s, you know, that I hadn’t seen it but that it’s a great product I think would do well in Texas. I think you could open them all year round. I mean, we just had an open conversation about it. Then within a day, little did I know that my uncle already knew that I had a cousin who was interested in investing in the opportunity and loved the idea that I had presented. And he just put us together, and we’ve been walking down this Rita’s road ever since.

We then started to inquire with Rita’s and learned that Rita’s wanted to grow their brand in this part of this country as well. Things started to move forward. So here we are with the rights to five locations.

Four children stand on the grass in the sunshine, with the third girl on the left holding a Rita’s branded cup of frozen custard.

Warm, sunny days and Rita’s Italian Ice are a match made in heaven. That’s why our brand is such a good fit for Dallas.

How closely did you look at the direction of the brand and the leadership? You knew as a consumer you loved the product, but what makes Rita’s a good investment?

One thing that really stood out was the personal touch that Rita’s had once we started to reach out and try to talk to someone. The invited us to tour the headquarters down in Philly. Because for me, Rita’s was easy, but for my cousin — he remembered the brand from when he was younger because he grew up in Philly. But he had kinda lost touch with the brand.

So I believe that the approach they had for someone just trying to find out about the opportunity was fantastic. That gave us peace of mind that the relationship was genuine and that they were really invested in the brand having success. That was big for us. That took us from knowing the brand as consumers to experiencing the brand through a different lens.

What are some of the most valuable things they do to support you?

This is our first franchise opportunity, so we’re really learning as we go along. Every question we’ve had, they have answers. It is a good feeling when the landlord represents something or the broker represents something that, with our infant eyes in this arena, we may not know or catch, but then Rita’s has been on our side and saying, “Hey, you may want to make sure you take a second look at this.”

It’s not just about getting your initial fee and here’s your location and you’re off on your own. At one point, we were doing conference calls every other week. They’re very patient, very partnership-driven to make sure that we feel supported as the franchise owners. So that is a very satisfying feeling when you can feel like the corporate side of the franchise is also in your corner and not just trying to take your investment and wish you the best.

Were there any objections or concerns that you had going in that they were able to help you overcome?

One that comes to mind was the decision of doing one unit vs. multiple units. Because again, being first-time franchise owners, and even though we had my background in operations and there’s marketing background from the other side, one of the big things that we were deciding on was, do we want to do more than one? Or do we want to just do the one and see what happens? That kind of thing.

But through our partnership and conversations with Rita’s, they came up with different scenarios on how it can look if you decide to do multiple units. You know, it wasn’t like five at a time and boom there you are. It was more like, do the first one and then space them out six or nine months apart, and then go after the next one.

A lineup of products in Rita’s branded red-and-green cups.

What would you say draws customers to Rita’s? What makes people love it so much?

I think it is the intentionality of how close they can come to your favorite flavor. You know, whatever your taste buds are telling you that this flavor is gonna taste like when you order it, when it comes to you in that cup, it’s there.

What’s your personal favorite menu item?

For me, it started off as lemon. And then it branched out into blue raspberry. But I’m gonna tell you mango is now my favorite Rita’s flavor. And I didn’t even know that mango was Rita’s leading flavor. It wasn’t until I got to Texas that I realized mango was my new favorite.

Learn more

You can explore more information about our franchise opportunity on our research pages. Fill out the form on this page to access our Franchise Information Center, where you can find detailed financial results, a breakdown of startup costs and more Rita’s franchise reviews.

Rita’s vs. Häagen-Dazs: Which frozen dessert franchise should you buy?

As the larger of the two franchises, we offer the resources and support of a more established market presence, and we still have plenty of prime territory available

Four Rita’s branded cups of frozen treats are pictured on a red and white striped tablecloth, with Oreos, vanilla wafers, strawberries and peanut butter cups. Words above the image read Stuffed Blendini | Choose a Filling | For Extra Yum. Above each cup are the words Fudge, Strawberry, Caramel and Peanut Butter. On the far left side is a white circle above one cup that reads Choose from 4 Flavors.

Rita’s serves up an inventive menu of frozen treats and beverages made from just two core products: Italian ice and frozen custard.

Rita’s Italian Ice holds a unique position in the $28 billion frozen desserts industry, serving two core products: Italian ice and frozen custard. Unlike ice cream franchises, which are so common they’ve become commoditized, Rita’s offers something no one else does in the franchising space. That immediately differentiates ourselves from competitors in the frozen desserts segment. Today, we take a head-to-head look at Rita’s vs. the Häagen-Dazs franchise so you can examine for yourself both the similarities and some important differences between the two brands.

A unique franchise concept

As a Rita’s owner, you’ll quickly be able to build up a base of dedicated fans. Our Italian ices, made fresh in stores, and our unbelievably rich and creamy frozen custard have a tendency to create fans for life. If you’ve tried it, you already know. If you haven’t tasted it yet, just wait. You’ll see what we’re talking about.

You can choose from many viable territories to open your Rita’s shop, from areas that allow you to introduce Rita’s to a new market to regions close to more established markets where Rita’s is already a known and beloved brand. We offer flexible footprints in addition to expansion opportunities through mobile unit and catering sales. It’s a simple business model that’s easy to operate.

Rita’s vs. Häagen-Dazs

Rita’s Häagen-Dazs
Franchising since 1989 Mid 1970s
Total U.S. units 600+ 200+
Initial investment $172,225-$430,900 $164,158 – $542,408
Minimum liquidity $100,000 $80,000
Minimum net worth $300,000 $200,000
Franchise fee $30,000 $30,000

Sources: Entrepreneur.com; haagendazsshoppecompany.com/franchise

3 reasons to open a Rita’s franchise

Our business model is simple. With just two core products and no cooking, our business is easy to run and operates on high margins. That also makes it easier to train employees, and the fun working environment makes Rita’s an employer of choice for teens and young adults.

Rita’s is easy to scale. Start with your standard store, with walk-up or walk-in service and potential drive-thru service; then engage with your community through catering; and then consider our mobile program that allows you to grow your business outside your four walls and take the product to the consumer. Within these service models, you can find the right avenue to grow at your own pace.

Unique products draw customers. While ice cream and frozen yogurt have many competitors, Rita’s gives customers something new to try. That novelty gives you a major leg up when it comes to attracting and retaining customers. We offer frozen custard, the smoother, creamier version of soft-serve ice cream; and Italian ice, the upscale version of a slushy that’s made with water and real fruit. We make our products fresh in stores daily, combining them in different ways to come up with a variety of fun, cravable desserts. Rita’s is a fun, happy business.

Learn more about Rita’s

We hope you’ll continue to explore our research pages to see what our brand has to offer you. Ultimately, only you can decide who your winner is in the Rita’s vs. Häagen-Dazs competition. If you’d like to talk to someone on our franchise development team, just fill out this short form and someone will be in touch with you as soon as possible. We look forward to hearing from you!