Rita’s franchise review: Seizing the opportunity in Dallas

Dallas franchisee Sean Evans missed his favorite East Coast brand, so he decided to open up a few of his own in his new hometown.

Dallas has more sunny days than rainy and more hot days than cold. It’s the perfect place for Rita’s Italian Ice to have a large presence. But when Sean Evans and his wife moved from the East Coast to Dallas to be closer to family, he couldn’t help but notice: “Where in the world is Rita’s?”

Now, he and his business partner, a cousin, have signed on to open five shops, with the first location expected to open in early 2019. In this Rita’s franchise review, Evans shares his story.

What were you doing before Rita’s?

My background has been in retail management. I worked for Foot Locker for 20 years; two of those years I worked my way to store manager, and then eight, almost nine years as a manager. Then I spent 10 years as a district manager. So that’s where I kinda got my multi-unit management experience, so to speak. I covered the D.C., Maryland and northern Virginia areas for that company for 10 years, and then we moved to Texas in 2016 to be closer to family.

So, how did you learn about Rita’s?

Well, being from the East Coast/Mid-Atlantic states, Rita’s is a well-known brand there. So when I got here to Texas I just noticed I didn’t see Rita’s. I came home one day and I was talking to my wife and I said, “You know what I haven’t seen since we’ve been here for the last five months?” It was around springtime that it kind of hit me. I was like, “I want some Rita’s.” So we laughed about it and said, “It’d be nice to have one.” And we kind of went on with life.

About four months after that my uncle, who already lives here in Dallas, simply asked me a question. He just said, “Hey, if you weren’t doing what you’re doing, what would you want to do?” And I gave him my observation about Rita’s, you know, that I hadn’t seen it but that it’s a great product I think would do well in Texas. I think you could open them all year round. I mean, we just had an open conversation about it. Then within a day, little did I know that my uncle already knew that I had a cousin who was interested in investing in the opportunity and loved the idea that I had presented. And he just put us together, and we’ve been walking down this Rita’s road ever since.

We then started to inquire with Rita’s and learned that Rita’s wanted to grow their brand in this part of this country as well. Things started to move forward. So here we are with the rights to five locations.

Four children stand on the grass in the sunshine, with the third girl on the left holding a Rita’s branded cup of frozen custard.

Warm, sunny days and Rita’s Italian Ice are a match made in heaven. That’s why our brand is such a good fit for Dallas.

How closely did you look at the direction of the brand and the leadership? You knew as a consumer you loved the product, but what makes Rita’s a good investment?

One thing that really stood out was the personal touch that Rita’s had once we started to reach out and try to talk to someone. The invited us to tour the headquarters down in Philly. Because for me, Rita’s was easy, but for my cousin — he remembered the brand from when he was younger because he grew up in Philly. But he had kinda lost touch with the brand.

So I believe that the approach they had for someone just trying to find out about the opportunity was fantastic. That gave us peace of mind that the relationship was genuine and that they were really invested in the brand having success. That was big for us. That took us from knowing the brand as consumers to experiencing the brand through a different lens.

What are some of the most valuable things they do to support you?

This is our first franchise opportunity, so we’re really learning as we go along. Every question we’ve had, they have answers. It is a good feeling when the landlord represents something or the broker represents something that, with our infant eyes in this arena, we may not know or catch, but then Rita’s has been on our side and saying, “Hey, you may want to make sure you take a second look at this.”

It’s not just about getting your initial fee and here’s your location and you’re off on your own. At one point, we were doing conference calls every other week. They’re very patient, very partnership-driven to make sure that we feel supported as the franchise owners. So that is a very satisfying feeling when you can feel like the corporate side of the franchise is also in your corner and not just trying to take your investment and wish you the best.

Were there any objections or concerns that you had going in that they were able to help you overcome?

One that comes to mind was the decision of doing one unit vs. multiple units. Because again, being first-time franchise owners, and even though we had my background in operations and there’s marketing background from the other side, one of the big things that we were deciding on was, do we want to do more than one? Or do we want to just do the one and see what happens? That kind of thing.

But through our partnership and conversations with Rita’s, they came up with different scenarios on how it can look if you decide to do multiple units. You know, it wasn’t like five at a time and boom there you are. It was more like, do the first one and then space them out six or nine months apart, and then go after the next one.

A lineup of products in Rita’s branded red-and-green cups.

What would you say draws customers to Rita’s? What makes people love it so much?

I think it is the intentionality of how close they can come to your favorite flavor. You know, whatever your taste buds are telling you that this flavor is gonna taste like when you order it, when it comes to you in that cup, it’s there.

What’s your personal favorite menu item?

For me, it started off as lemon. And then it branched out into blue raspberry. But I’m gonna tell you mango is now my favorite Rita’s flavor. And I didn’t even know that mango was Rita’s leading flavor. It wasn’t until I got to Texas that I realized mango was my new favorite.

Learn more

You can explore more information about our franchise opportunity on our research pages. Fill out the form on this page to access our Franchise Information Center, where you can find detailed financial results, a breakdown of startup costs and more Rita’s franchise reviews.

Multi-unit owners offer secrets to success with Rita’s

Rita’s multi-unit owners share what they’ve learned about successfully juggling different locations

A man in a purple tuxedo spins plates on six poles. By Henrikbothe | Wikimedia Commons

Keeping up with more than one franchise can seem, at times, like that old plate-spinning act: You spin one plate atop a pole, move on to the next and the next, and by the time you get your last plate spinning, the first one needs attention again before it shatters to the floor in a hundred pieces. But it doesn’t have to be like that, as Rita’s multi-unit owners can attest.

With the right franchisor, multi-unit owners will have the support in place to help them successfully manage all facets of their business.

Get your systems in place

Franchisee Tom Kowal owns four Rita’s units in New Jersey. Having worked in the business since he was a teenager and having bought his first unit right out of college, Kowal knows the brand inside and out. He emphasizes the importance of a strong management system to juggle multiple locations.

“Because I have four locations and I can’t be in every one at once, I have to have four managers,” Kowal says. “So, somebody is really there handling the daily operations and I’m typically coordinating with my mom or my sister, who’s a general manager, for what has to go on in the day.”

Kowal plans out his orders, arranges for inventory, firms up his marketing schedule and looks at staffing for upcoming events, with the help of his mother and sister. Typically, he has a serious planning session at least once a week.

“Because every day is different and every store is different,” he says. “For instance, our store in Clinton (NJ) is the only store we have along a major highway, so during rush hour we’re dead. Our store in Flemington (NJ) is kind of set in the path of rush hour so they’re always busy at that time, because everyone’s just coming right out of work and we’re right there.”

The franchising support team at Rita’s is with you every step of the way, making sure you’ve arranged for the resources you need to build your successful business as a Rita’s multi-unit owner.

Getting the word out

Sean Evans, a multi-unit owner who is developing five locations with his business-partner cousin in Dallas, grew up with the Rita’s brand back East, so he didn’t need to be sold on how unique the Italian ice franchise is. For Evans, part of his success will be based on how he translates his passion for the brand to a new audience.

“Even though we know the product is great, what’s it going to take to make someone else understand that, someone else that doesn’t know anything about it? You have to be willing to get the samples out there, work hard to get people to experience the product,” Evans says. “Even if that means that you might offer it free at an event. I think you have to really understand that you’re trying to show people how great it is.”

Rita’s provides detailed go-to-market strategies, checklists, and marketing calendars to help franchisees effectively build awareness and attract customers.

Learn more about our multi-unit opportunities

You can also explore more about the Rita’s franchise opportunity on our research pages, or fill out a short, no-obligation form to access to our proprietary Franchise Information Center. We look forward to hearing from you!

Rita’s vs. Häagen-Dazs: Which frozen dessert franchise should you buy?

As the larger of the two franchises, we offer the resources and support of a more established market presence, and we still have plenty of prime territory available

Four Rita’s branded cups of frozen treats are pictured on a red and white striped tablecloth, with Oreos, vanilla wafers, strawberries and peanut butter cups. Words above the image read Stuffed Blendini | Choose a Filling | For Extra Yum. Above each cup are the words Fudge, Strawberry, Caramel and Peanut Butter. On the far left side is a white circle above one cup that reads Choose from 4 Flavors.

Rita’s serves up an inventive menu of frozen treats and beverages made from just two core products: Italian ice and frozen custard.

Rita’s Italian Ice holds a unique position in the $28 billion frozen desserts industry, serving two core products: Italian ice and frozen custard. Unlike ice cream franchises, which are so common they’ve become commoditized, Rita’s offers something no one else does in the franchising space. That immediately differentiates ourselves from competitors in the frozen desserts segment. Today, we take a head-to-head look at Rita’s vs. the Häagen-Dazs franchise so you can examine for yourself both the similarities and some important differences between the two brands.

A unique franchise concept

As a Rita’s owner, you’ll quickly be able to build up a base of dedicated fans. Our Italian ices, made fresh in stores, and our unbelievably rich and creamy frozen custard have a tendency to create fans for life. If you’ve tried it, you already know. If you haven’t tasted it yet, just wait. You’ll see what we’re talking about.

You can choose from many viable territories to open your Rita’s shop, from areas that allow you to introduce Rita’s to a new market to regions close to more established markets where Rita’s is already a known and beloved brand. We offer flexible footprints in addition to expansion opportunities through mobile unit and catering sales. It’s a simple business model that’s easy to operate.

Rita’s vs. Häagen-Dazs

Rita’s Häagen-Dazs
Franchising since 1989 Mid 1970s
Total U.S. units 600+ 200+
Initial investment $172,225-$430,900 $164,158 – $542,408
Minimum liquidity $100,000 $80,000
Minimum net worth $300,000 $200,000
Franchise fee $30,000 $30,000

Sources: Entrepreneur.com; haagendazsshoppecompany.com/franchise

3 reasons to open a Rita’s franchise

Our business model is simple. With just two core products and no cooking, our business is easy to run and operates on high margins. That also makes it easier to train employees, and the fun working environment makes Rita’s an employer of choice for teens and young adults.

Rita’s is easy to scale. Start with your standard store, with walk-up or walk-in service and potential drive-thru service; then engage with your community through catering; and then consider our mobile program that allows you to grow your business outside your four walls and take the product to the consumer. Within these service models, you can find the right avenue to grow at your own pace.

Unique products draw customers. While ice cream and frozen yogurt have many competitors, Rita’s gives customers something new to try. That novelty gives you a major leg up when it comes to attracting and retaining customers. We offer frozen custard, the smoother, creamier version of soft-serve ice cream; and Italian ice, the upscale version of a slushy that’s made with water and real fruit. We make our products fresh in stores daily, combining them in different ways to come up with a variety of fun, cravable desserts. Rita’s is a fun, happy business.

Learn more about Rita’s

We hope you’ll continue to explore our research pages to see what our brand has to offer you. Ultimately, only you can decide who your winner is in the Rita’s vs. Häagen-Dazs competition. If you’d like to talk to someone on our franchise development team, just fill out this short form and someone will be in touch with you as soon as possible. We look forward to hearing from you!

Rita’s ranks among best franchises for veterans by Entrepreneur, Military Times

Get a discount on our fees while using your leadership and teamwork skills to become a successful business owner

Our franchise was recently ranked No. 46 among Entrepreneur magazine’s best franchises for veterans. Based on a survey of the top 150 franchise companies for veterans, the rankings took into account discounts for vets and other factors such as franchisee support and where the company ranked among the Franchise 500. We also ranked 36th on Military Times Best Franchises 2018, which rated brands based on criteria including performance, costs, support and company culture.

Transitioning from military service back to civilian life isn’t always seamless. But the skills you acquired as a member of the armed services, such as leadership and how to work effectively as part of a team, are the very skills that will help you become successful as a Rita’s franchisee.

Rita’s Italian Ice is a great franchise for vets because we offer an affordable investment and let you make a living by making other people happy.

A hand holds up a Rita’s branded cup against an American flag against a blue sky with a couple of fluffy white clouds.

You’ve made your country proud. Now, you can make yourself proud by taking the reins of ownership with a Rita’s franchise, which is looking for experienced veterans to invest.

Your skills work in our business model

Rita’s provides you with a simple but proven formula that you can follow to build your own successful business. But we also allow you the freedom to grow your business at your own pace, so you get the best of both worlds. Those teamwork and leadership skills that you honed during your time in the military will be put to good use as you hire your Rita’s Treat Team members.

You’ll teach them how to make our delicious Italian ice in the store every day, and how to make the perfect swirl of frozen custard atop a Gelati. You and any of your full-time managers will learn all the particular facets of running a Rita’s at our corporate headquarters in Trevose, PA, and then you’ll pass along those skills to all the people you’ll hire to work in your Rita’s franchise.

Three Italian Ices in branded Rita’s cups are in flavors colored, from left to right, white, blue and red.

Be on the front lines of happiness. It’s even in our tagline: Ice. Custard. Happiness.

You gave something. Rita’s gives something back.

Serving in the armed forces is a dangerous job, and we appreciate the sacrifices every veteran has made for our nation. We believe veterans should be given special considerations when they get ready to return to civilian life, and to that end we offer financial incentives.

Veterans who qualify as franchise candidates will be eligible for a 50% discount off our $30,000 franchise fee. That’s a significant savings to give you a headstart on making your entrepreneurial dreams come true.

Rita’s startup costs are already accessible, with a startup investment ranging from $150,500 to $440,900. In the business world, especially in the foodservice franchise segment, that’s pretty affordable. Our uncomplicated business model, based on just two core products of Italian Ice and frozen custard, makes Rita’s a great entryway into food franchising.

Learn more

If you’d like to learn more about the growing Italian ice business opportunity with Rita’s, fill out the form on this page to access our Franchise Information Center, where you can find detailed financial results, a breakdown of startup costs and in-depth Q&As with Rita’s franchisees. You can also find more information about our franchise by exploring our research pages.

3 reasons to own a Rita’s Italian Ice franchise

Our growing brand in a stable industry offers advantages you might not have thought of

If you live in the Mid-Atlantic region, you may already be familiar with Rita’s and our “Ice. Custard. Happiness.” slogan. But have you heard what a great business opportunity it is to become a Rita’s franchise owner? With decades of experience, over 600 locations nationwide and an expansion plan that will bring even more Ices, Custard and Happiness to consumers across the U.S., we’d love to tell you why.

1. Simple to operate

With no cooking, very little food waste and no restaurant experience required, Rita’s is a great way to branch into the world of foodservice without getting in over your head. All of our delicious menu items are based on two core products – Italian ice and frozen custard made fresh daily in the stores.

As a franchise owner, you’ll have small fixed overhead costs, making it easier to hit your break-even point more quickly. Your staff will be largely comprised of high school and college students, and our operations are so simple you’ll be able to train them quickly so they can start contributing to the business immediately.

 

A smiling boy in an orange shirt holds up a cone of swirled Rita’s frozen custard. In the background, customers line up at a walk-up Rita’s window.

Rita’s Italian Ice frozen custard in a cone

 

2. Flexible footprints and investment

Rita’s offers a variety of service models from carts, kiosks and trucks to a walk-up, walk-in or dine-in footprint. Average startup costs on a walk-up range from $108,700 to $294,300.

 

The affordable startup costs allow you to grow your business and scale up more quickly than you might with other franchises. Many of our seasonal owners take advantage of the winter months to devote their time to readying and opening new locations, and we also offer incentives for multi-unit developers and area developers.

 

A man holds a little boy in his arms while holding up a Rita’s cup of chocolate frozen custard covered in sprinkles. Both are smiling broadly.

People come into Rita’s happy, and they leave happy. That makes our franchise a happy business to own

 

3. This is a happy business

People who come to Rita’s for an Italian ice or frozen custard treat are happy because they’re coming in for a treat. Whether you buy one unit or choose to open several, you’ll find it rewarding to do something that makes people so happy. Our ices and custards provide a guest experience like no other in the frozen treat business, and Rita’s customers can’t get enough.

 

Brand loyalty is huge, and that can pay big dividends to franchise owners who want to maximize their investment. You can add catering services to your Rita’s and scale up quickly, providing multiple streams of revenue to help you meet your professional goals.

Learn more about the Rita’s opportunity

If you’d like to learn more about the growing Italian ice business opportunity with Rita’s, fill out the form on this page to access our Franchise Information Center, where you can find detailed financial results, a breakdown of startup costs and in-depth Q&As with Rita’s franchisees.