Our Passion Project: Alex’s Lemonade Stand
Giving back to our communities is a key value for Rita’s and our franchise owners. Here’s one of our most important charitable partnerships
Alexandra “Alex” Scott was just 4 years old when she opened her first lemonade stand to raise money that would help children just like her. The little Philadelphia girl was diagnosed with neuroblastoma at the age of 1, and while she understood she would never recover, she wanted to help find a cure for childhood cancer. After Alex’s death at the age of 8, her parents, Jay and Liz Scott, were determined to create a lasting legacy in her memory.
Rita’s has been involved with Alex’s Lemonade Stand Foundation since 2006, the year it was created. We were one of their first large corporate sponsors, and to date we’ve raised close to $5 million for Alex’s.
Every year, our franchisees sell paper lemons in their stores. Guests can donate money, write their name on a lemon and decorate a Wall of Hope in each store. Some franchise partners take the fundraising further, such as the franchisee who shaves his head when his store reaches its $20,000 fundraising goal for Alex’s.
It’s incredible to watch how excited and giving and passionate people are towards this Foundation. We’re proud to support it.
Giving back in other ways
At Rita’s, giving back to worthy causes and supporting the communities that support us has always been a part of who we are. In addition to our brand’s commitment to raising money for Alex’s Lemonade Stand Foundation, our individual franchisees decide how to give back in their hometowns. Some sponsor youth athletics. Some provide coupons and giveaways to nonprofits, schools or church groups who need help raising money for their projects. As a Rita’s franchisee, that choice will always be up to you.