Are you sure about buying that frozen yogurt franchise?

Frozen yogurt franchises have risen and fallen more than once. Here’s why our Italian ice and frozen custard business isn’t a passing fad.

If you’ve been exploring the frozen desserts franchise industry, you may have taken a step back after looking at the rise-and-fall pattern that has plagued the frozen yogurt franchise space. But Rita’s is different, different enough that we know we’re not some passing fad – and not just because we’ve been in business since 1984.

Frozen yogurt recently enjoyed a renaissance in popularity, but now it’s on the way down again. That’s because their self-serve, weigh-and-pay business model ultimately proved to be too expensive to be sustainable. And their dessert of choice, frozen yogurt, was supposed to be a healthier alternative. That wasn’t the case once you added all those cookie and candy toppings.

With Rita’s, we sell delicious treats made from frozen custard and Italian ice. It’s a fun, unique indulgence that’s so different from everything else in the frozen desserts marketplace that we really stand out to consumers. And that’s great news for franchise investors.

3 reasons to own a Rita’s franchise

  1. Our business model is simple. Rita’s carries two core products, and everything on our menu is made from a combination of those two products. We sell frozen custard, which is like a smoother, creamier cousin of soft-serve ice cream, and Italian ice, which is like an upscale slushy made with real fruit. We make them fresh in every store, every day, combining them in different ways to come up with a fun variety of simple, delicious desserts. The streamlined menu allows you to focus more on developing your team and growing your business.
  2. We’re committed to giving back. Creating jobs and supporting the local economy is something every successful local business does. At Rita’s, we want to do more to give back to the communities that support us. Sometimes that means contributing giveaways and rewards cards to local causes. Sometimes it means sponsoring a youth sports team. And as a brand, we’ve helped raise over $5 million to help find a cure for childhood cancer through our longstanding partnership with the nonprofit group Alex’s Lemonade Stand Foundation.
  3. Rita’s offers flexible service models. We offer three basic footprints for your Rita’s franchise – a walk-up model, a walk-in model and a non-traditional model for special venue operations. In addition to our three basic service models, Rita’s offers a mobile unit opportunity to grow your business beyond your four walls. Within these service models, you can find the right avenue to get into a Rita’s franchise and grow at your own pace. Like many of our multi-unit owners who started with a single Rita’s, you may ultimately decide to invest in a variety of service models to meet your business goals.

Rita’s is growing

With 600+ units in the U.S., Rita’s is the largest Italian ice concept in the world. We’re expanding into new regions this year, and there are many prime territories available. Our startup costs for a standard shop range from $196,128 to $455,500, depending on a variety of factors including real estate costs.

Do you qualify?

Foodservice experience is preferred but not required. Financially, we require candidates to have a minimum of $100,000 in liquid assets and a net worth of at least $300,000.

Download our Business Model eBook

For a detailed financial picture, fill out the form on this page to receive a copy of our Business Model eBook which in includes a copy of the item 19 from our latest Franchise Disclosure Document (FDD).